This article may be a couple of years old but it contains useful statistics to get Sales professionals thinking along the right lines and more importantly being smart and realistic with their time and efforts. There are several key Sales lessons – persistence pays, always follow-up, nurture leads, personalise your approach and make it relevant, timing is key, remember referrals, use social media wisely, be prepared for meetings and align with marketing. There are also some really useful email templates at the end of the presentation to use when prospecting.